The SKIVRE project ended successfully on 28 February 2021 and the following materials are now available free of charge: The SKIVRE training modules are the central part of the e-learning platform. They are available in English, Bulgarian, German, and Greek language and cover the following modules: Module 1: Introduction Module 2: Marketing Strategies Module 3: Monastic products Module 4: Selling monastic products authentically Module 5: Distribution channels Module 6: Communication[…]
>>read more<<Author: Karin Drda-Kuehn
Bulgarian Multiplier Event presents SKIVRE results
The Bulgarian capital Sofia hosted an event organized by INI-Novation Bulgaria Ltd. under the European project SKIVRE on October 26, 2020. Participants were 30 representatives from different sectors such as tourism, regional development, students at the Faculty of Theology at Sofia University „St. Kliment Ohridski“, representatives of monastic shops and retailers offering monastic products, as well as other stakeholders interested in the topic “Development of skills for the valorization of[…]
>>read more<<CISTERSCAPES and SKIVRE – Monastic landscapes and their influence on monastic products
Today a joint conference of the European projects CISTERSCAPES and SKIVRE starts in the monastery Schulpforte / Germany. “Cisterscapes – Cistercian landscapes connecting Europe” is a transnational cooperation project on three levels: academic, municipal, and civic. “SKIVRE – Skills Development for the Valorisation of European Religious Heritage“ is a contribution to the preservation of the European religious heritage and is developing a training program for monasteries that wish to successfully[…]
>>read more<<In the middle of urban life – the monastery shop in Vienna’s Schottenstift
The SKIVRE team visited on the occasion of the 5th project meeting in Vienna the monastery shop of the Schottenstift and found a dedicated interlocutor in Alfred Kleinhappel, the director of the monastery shop. Since 2000, the shop has been in operation at one of the most beautiful squares in Vienna’s city centre. The monastery shop’s assortment includes fresh products, juices, and fruit from the monastery’s own agriculture, as well[…]
>>read more<<Mitten im städtischen Leben – der Klosterladen im Wiener Schottenstift
Das SKIVRE-Team besuchte anlässlich des 5. Projekttreffens in Wien den Klosterladen des Schottenstifts und fand in Alfred Kleinhappel, dem Leiter des Klosterladens, einen engagierten Gesprächspartner. Seit 2000 gibt es den Laden an einem der schönsten Plätze der Wiener Innenstadt. Das Sortiment des Klosterladens umfasst Frischprodukte, Säfte und Obst der klostereigenen Landwirtschaft sowie Kulinaria anderer Anbieter wie Marmeladen und diverse Süßwaren. Die eigenen Produkte sind mit dem geschützten Schottenstift-Logo versehen. Produkte,[…]
>>read more<<Stift Klosterneuburg: Qualifiziertes Personal für Qualitätsprodukte
Das 5. SKIVRE-Treffen führte das SKIVRE-Team nach Wien, wo Gastgeber Wolfgang Eisenreich (Wissenschaftsinitiative Niederösterreich) einen Studienbesuch ins Stift Klosterneuburg organisierte, das vom Orden der Augustiner Chorherren geleitet wird. Die SKIVRE-Kolleg*innen erlebten ein Paradebeispiel für einen attraktiven Klosterladen und eine nicht weniger attraktive Vinothek, die ein Vorbild im Branding für Klosterprodukte ist. In einer bewegten Geschichte über neun Jahrhunderte entwickelte sich das Kloster zu einem religiösen, seelsorgerischen, wissenschaftlichen, kulturellen und wirtschaftlichen[…]
>>read more<<Qualified staff for quality products
The 5th SKIVRE meeting led the SKIVRE team to Vienna where host Dr. Wolfgang Eisenreich (Wissenschaftsinitiative Niederösterreich) organized a study visit to Klosterneuburg Monastery, which is run by the Augustinian Canon Order. The SKIVRE colleagues experienced a prime example of an attractive monastery store and a no less attractive vinotheque, which is a role model in branding. In an eventful history over nine centuries, the monastery developed into a religious,[…]
>>read more<<Greek Orthodox Church interested in SKIVRE training material
Project meetings are mainly focused on administrative and content related issues – this is the same with the SKIVRE project. However, our SKIVRE team decided that we would like to get more out of a meeting and agreed that we try to complement the meetings with study visits to places and examples relevant for monastic product development. Our SKIVRE meeting in Athens in March 2020 was excellently complemented and accompanied[…]
>>read more<<SKIVRE partners experience good examples for monastic products’ development in Belgium
The third SKIVRE project meeting was held on the 23rd and 24th of September 2019 in Leuven, Belgium, with the participation of all SKIVRE project partners at the Park Abbey in Leuven, hosted by our network partner Future for Religious Heritage and their member PARCUM, an organisation offering thematic exhibitions and workshops for religion, art, and culture at Park Abbey. A study visit was done to Averbode Abbey close by. To start with:[…]
>>read more<<“A good monastic product must be an ambassador of monastic culture”
What actually makes a good monastic product? SKIVRE spoke to someone who needs to know: Martin Erdmann has been responsible for the catalogue “Gutes aus Klöstern” at the German company “Manufactum” for about 20 years – and thus for a very special niche market. SKIVRE: Since 2000 you have been instrumental in building up a market for monastic products in Germany. How would you characterize this market today? What are[…]
>>read more<<