Skivre survey on training needs

In order to find out about the state of art on monastic products, the SKIVRE partnership implemented a survey in  2019 that brought valuable input for the training modules. 20 monasteries participated in our survey: 9 monasteries from Germany, 4 monasteries from Bulgaria, 3 monasteries from Greece, 4 monasteries from other European countries. These are the most important results of the survey in terms of lack of knowledge and training needs:

The respondents identified a lack of knowledge in

  • How to sell the products (55 %)
  • How to use internet/social media to support sales (40%)
  • What products to sell (35%)
  • How to find the right price for a product (35%)
  • How to label a product and develop a brand name (30%)
  • How to present a monastery shop to local and regional partners (30%)
  • How to collaborate beyond regional borders (30%)
  • How to collaborate with sales supporters (25%)
  • How to improve marketing and public relations

Accordingly, they identified their training needs in:

  • Categorisation of product portfolio (45%)
  • Creating a strong brand (45%)
  • Use local/regional networks (45%)
  • Marketing Instruments (marketing communication, marketing plan) (45 %)
  • Benefits of using social media (45%)
  • Distribution alternatives (different ways of selling  monastic products) (30%)
  • Use of (trans)national networks (30%)
  • Communication planning (20%)

The whole outcome of the survey can be found here.

The outcome of the survey was considered in the training content of the SKIVRE training scheme.